Internet Home Business Training – Study Guide
In building an Internet home business, you are using the Internet for a three fold purpose
- to identify your target market
- to position yourself as an expert in your target market
- to provide a way for your target market to contact you
These points are the essential components of Attraction Marketing. The Internet is a powerful tool for exchanging information, and therefore, it is ideally suited for Attraction Marketing.
Our plan is to build the first phase of an Internet Marketing system for your home business, based on the three components of Attraction Marketing listed above.
How to Build Your Marketing System
Here are the action steps for building your marketing system:
1. Understand the Basic Concepts of Attraction Marketing
3. Build a Sales Funnel
Free information product
Email sequence
Sales page
5. Bring Visitors to Your Page
Video marketing
Social marketing
Paid advertising
6. Track your Traffic and Conversions
7. Test and Optimize the Sales Funnel
Building a marketing system must go in several cycles or phases, because your target market has to tell you what it wants.
In your first phase, you will only take the steps shown in blue (these are links to the corresponding pages). This will allow you to find a profitable target market and a marketing message that gets a strong response. You will generate a stream of highly qualified leads that you can contact by phone for follow-up interviews.
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