MLM Advertising

MLM Advertising: Using Phone And Internet Marketing Strategies

Advertising is essential in any business, including MLM. In addition to using common media such as newspaper ads, an MLM business is also using more direct forms advertising, such as one-on-one contacts in person or over the phone. Another form of advertising for MLM is through advertising websites and ways of driving traffic to these sites.

All active MLM distributors are spending money on some form of advertising, for buying leads, brochures, CDs or for buying internet traffic. Time spent on personal contact also is an advertising cost. To assess the best advertising media and strategy, let’s first look at what to advertise: opportunity or product.

Advertising Your MLM Opportunity Is Not Effective

Advertising the business opportunity relies on the promise of making money. However, the sad reality is that over 94% of networkers never make a dime. Unless you are generating income, you really don’t have an opportunity to advertise. Opportunity seekers that do join you tend to drop out quickly when they are not coming into profit, and so your total revenue from them is small.

The cost of buying opportunity seeker leads is relatively high. Unless you are very good at recruiting, your lead costs will exceed your revenue from signups.

This problem is reduced or even eliminated in funded proposal programs. However, these require advanced internet skills, and are sharing the problem of high drop-out with other opportunity advertising approaches.

Advertising Your MLM Product Is Missing The Needs Of Your Target Market

Advertising of products is often heavily restricted by the MLM company. The company often requires you to use approved company materials. This is very ineffective, because these advertising tools mostly promote the company achievements and product features. However, these topics are of no interest to your target audience. You audience wants to see benefits, solutions to their problems.

Plus, you only have a limited budget, and need to buy these tools at a relatively high cost. For this reason and the lack of appeal to your prospects, they are very ineffective for you. However, they still work for your company, because they are purchased and circulated by a large number of distributors at their own expense.

There is a third commodity that you can advertise without restrictions, and that is yourself.

Advertising Yourself As An Expert Is Highly Effective

It is fairly simple to become an expert in the benefits that your product offers, and the issues that are of concern to your target market. Use your product, gather testimonials and do some market research. Now you can advertise yourselves and your expertise. This has great advantages:

• You have no restrictions concerning the medium and the content, as long as your message is generic and does not mention the company name.
• Your audience is looking for solutions and leadership, and this is what you are offering.
• Because you create the message and choose the medium, you are in control of your advertising cost.

Control Advertising Cost By Using A Coherent Marketing Campaign

Advertising in MLM rarely ever leads to an immediate signup. Rather, the advertisement invites a more limited response, such as providing contact information, or attending a presentation.

To control  cost and effectiveness,  your advertising must be part of a complete marketing campaign, which includes prospecting, presentation and follow-up. Testing and improving each component of your campaign is essential, if you want to make a profit early on.

With this in mind, let’s look at the main media available for MLM advertising:

Newspaper ads etc.
For advertising your special expertise on benefits, traditional media such as newspaper ads etc. are relatively expensive and ineffective. You can use the following media to your advantage:

One on one advertising
It is time consuming, because you reach only one person at a time. This method will only work if you have access to a large number of highly qualified prospects.

Telephone advertising
You can buy targeted lists of people who have bought similar products before. Your goal in calling them is to quickly assess if they are interested. If yes, you put them into your follow-up channel. If no, drop them and go to the next. This is an effective strategy, because your pool of prospects is targeted towards your benefits, and you are spending only a very short amount of time with each.

Internet advertising
You can do this for free (there is a time cost involved, though) or by paid advertising on search engines. If you use pay per click advertising, you pay only for actual visits to your site. It is therefore highly effective, if your web page converts well.

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